Wednesday, February 24, 2010

Toyota's "Prince" gets cozy

The president of Toyota, Akio Toyoda, will take “full responsibility” when he appears before the House Committee on Oversight and Government Reform, and, in his prepared statement, will assure lawmakers that the carmaker is moving to fix the problems and regain the trust of consumers.

“My name is on every car,” Mr. Toyoda said in the statement. “You have my personal commitment that Toyota will work vigorously and unceasingly to restore the trust of our customers.” - From the NYTimes

Some observers wonder, though: Is it enough? Is an apology enough, is Toyota retooling its processes enough, or is this just the most visible example of what can happen when regulators and automakers get too cozy?

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